Introduction to marketing

Positioning Positioning presents one of the most important aspects within the service sector. This is since it contributes towards exposing intangible services on appropriate point of reference. Positioning can be referred to as a method of differentiation used in the process of identifying, developing and communicating organization’s products and services. Positioning tend to expose perceived superior and distinctive qualities of intended products and services to target consumers.Advertising We will write a custom research paper sample on Introduction to marketing specifically for you for only $16.05 $11/page Learn More The concept provides good grounds on which services can be differentiated. Normally, service companies create some positioning of their goods and services in such a way that they are able to influence purchase decisions amongst consumers. There is possibility of positioning to be incorporated as part of marketing strategy. Such pl anned positioning enables clear distinction between services from different companies within same competitive market. Generally, consumers within the same market, have different needs hence attracted to distinctive offers within the market. Efficient services should satisfy selected distinctive characteristics based on certain criteria such as; importance, distinctiveness, communicability, superiority, affordability as well as profitability (Kotler and Keller, 2007). Certain characteristics should be evaluated for effective positioning. Such include; intangibility, degree of variability in the nature of service provided as well as inseparability which justifies connection between customer and available services (Fill, 2005). Segmentation profile of the target market showing customers of the selected local service organization and various influences on consumer buying behaviour Accor Hotel Marketing Accor Hotel Group comprises of group of hotels spread all over various regions of the world and using one brand name. In marketing their services, Accor Hotel involves deep scrutiny of all their services for the purposes of promoting their business. Such process entails formulation of valid marketing mix including application of 4P’s. Market Segmentation for Accor Hotel Accor comprises of group of small hotels with each hotel operating based on centralized revenue management system. The hotel operates within the international market managing, owning and franchising nearly over four thousand hotels most of them being Small microenterprises.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Accor Group of hotels segments the market based on the needs which require satisfaction. The changing needs and requirements within the market segments are identified through concrete and effective marketing strategies and decisions. The hotel market segments are divided base d on main components such as geographic, psychographic and socio-economic. Accor hotel group segmentation based on geographic bases comprises of hotel companies found within different regions of the world such as; Ibis, Formulae 1, Etap hotel names used within Europe and other regions. While in the United States the names used include Motel 6 and Red Roof Inns. While psychographic bases incorporates hotel’s life cycle, various buying patterns, motives of customers and attitude regarding intended services. Such services comprise of economy to upscale luxury class hotels within business and leisure sectors. Additionally, Accor’s social-economic bases comprises of women segment, weak-end segment as well as instant market segment. Despite, feeding many segments, the life-style segment proves to be the most lucrative in terms of services demanded (Rajan, 2006). Marketing Mix for Hotel Industry Marketing mix comprises of various offers from the market in which the hotel oper ates. The mix involves application of the 4P’s (Promotion, place, price and people) in the process of identifying potential market segments for the intended services. Appropriate implementation of marketing mix determines the level of acceptability of the products and services and at the same time assists in the process of stirring demand for hotel’s services. Various decision making areas requires attention since they determine to a larger extent positioning of hotel’s services. Such areas comprises of distinctive peripheral services, involvement of creative promotional services, application of affordable pricing strategies capable of assisting Accor Hotel command significant market share. Working with trustworthy and diligent personnel is recommended for the purposes of maintain considerable competitive advantage within the market. Product mix for Accor hotel services comprises of services rendered within catering sector, management on various small hotel bran ches such as restaurant and cafeterias spread all over the regions as previously mentioned. This also includes management and provision of executive rooming services and efficient management of convention halls. However, boarding services within hotel industry are considered important component of the product mix. There is well developed and established information technology which Accor utilizes to attract customers such as online technology (Ramboll management, 2002, pp.2-3). Besides, there should be adequate services in terms of sufficient ventilation, entertainment, lighting system and water supply within the hotel’s premises.Advertising We will write a custom research paper sample on Introduction to marketing specifically for you for only $16.05 $11/page Learn More It is important that organizations should integrate distinctive service operations allowing for efficiency in coordination between customers and individual hotels. Efficient posit ioning is considered capable of revealing needs of intended market segment and various methods on how to satisfy such needs. At the same time payment systems should be modified with the changing technology. Such changes reinforces positioning of services based on efficient internet payment systems, such improvement would enable more online bookings hence decreasing transaction costs. Improvement done in the whole chain of pricing enables easier adjustments; this is especially whenever any individual hotel alters prices within revenue management system. Such movements allows for individual reaction of the hotel towards fulfilment of local customer needs (Ramboll management, 2002, pp.2-3). Promotion mix for such hotel involves various awareness campaigns through various means such as social media. Potential customers become aware of such facilities based on the nature of advertisement used in describing the quality of services and products offered. Such distinctive qualities are promo ted through business advertisement, extensive publicity, and sales promotion, personal selling amongst other potential promotion tools. Consumer buying behaviours are usually determined by nature of services based on the marketing mix. Most of the hotels utilize print media with the most current one being use of computerized technology. Hotels have found it easier to reach customers through social sites such as face book and e-mails. Application of CRS system within hotels enables e-booking which ultimately contributes towards an increase in the number of bookings within particular segments. At the same time development of third-party websites assists hotels in the process of making reservation for their consumers or travel agents. Such wide range of technological installations, assist in the process of optimizing available hotel capacity within the world scale. This provides opportunities for individual hotels in terms of international bookings (Rajan, 2006). The nature of publicit y will determine to a larger extent, consumer response towards hotel services. Such business ventures require publicity of a number of events taking place within the hotel. Provisions for menus, entertainment events, conferences and exhibitions should be publicized through media. Pictures of dignitaries staying within the hotel premises contribute towards consumer attraction. At the same time, the kind of pricing mechanism used of which tactical pricing is found appropriate in the promotion of hotel businesses.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Explanation on positioning strategies used by the selected local service organization Unlike other major competitors within the market, Accor focuses on building its current credentials and reputation based on high quality service provision amongst high-end consumers. Most hotels focus on diversifying their services especially within saturated markets such as United Kingdom. Establishing a chain of hotel services within densely populated areas would ensure that the business attracts higher demand. However, as indicated, management of Accor engages in segmentation, notably through the introduction technologically proven essential service lines. Accor hotels utilize choice of location as one of the most essential positioning strategy. This is applicable in their owned restaurants, guest houses and small tourist attractions centres. At the same time, their distribution system utilizes modern computerized technology for purposes of increasing user of information. This ensures that the d istribution and advertisement of service materials reach large population of media users. The hotel also uses their travel agents as middlemen who happen to buying hotel rooms in bulk and ultimately sell to intended retailers. Such tour operators found within the hotel industry are referred to as producers of services. Such dimensions of business deals enables travel agents to purchase sufficient services at the request of specified clients hence providing convenient network of sales outlets capable of catering for the needs of intended market segment. Positioning Map Positioning map is used within hotel industry for the purposes of identifying various positioning of competitors’ services with respect to identified distinctive characteristics. In this case, the analysis is done by drawing positioning map for particular market segment. However, customers from different market segments may have different opinion and perception on the nature of services provided and intended ben efits. (Kaplan and Norton, 1996b). References Fill, C 2005, Marketing Communications – Engagement, strategies and practice,  Pearson Education Ltd, Edinburgh Gate Kaplan R Norton, D 1996b, The balances scorecard: translating strategy into  Action, Harvard Business School Press, New York. Kotler, P Keller, K 2007, Marketing Management, Pearson, Upper Saddle River, New Jersey, Rajan, V 2006, â€Å"CRM Implementation: Effectiveness Issues and Insights,† Journal of  Service Research, Vol. 9, No.2, pp. 184-194 Ramboll management, 2002, â€Å"Case Study: Accor Hotels,† The European e-Business  Watch, Vol. 2, No.1, pp. 2-3 This research paper on Introduction to marketing was written and submitted by user Livia K. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Characteristics of Examples of Conformity Essay Topics

The Characteristics of Examples of Conformity Essay Topics Ruthless Examples of Conformity Essay Topics Strategies Exploited Essays might be lightly modified for readability or to defend the anonymity of contributors, but we don't edit essay examples before publication. Reading example essays works precisely the same way! Keep in mind that the essay is distinguished precisely by the existence of the author's view of the current problem, their connection with the Earth, speech, and thinking. Sentences of your essay should not be excessively long, particularly in the instance of run-on sentences. Appropriate writing of the informal essay is to realize the qualities of the genre. Having proportionality of portions of the essay that should not be equal in length. An outline is similar to a plan with which you won't neglect to incorporate all key points in your paper. Inability to strictly adhere to the theme of writing in the plan of reasoning. Top Examples of Conformity Essay Topics Choices This experiment played a tremendous role in our knowledge of the effective character of obedience and the way that it differs from conformity. Some theories are advanced by psychologists to try to offer an understanding to this phenomenon. A lot of the way by which we behave is dependent on social norms. Conformity is the simple means of things. It can manifest a certain amount of apathy towards others. It can breed people that are not thinkers. It results in a fair distribution of the work load and allows the society to succeed and grow. Lesson Summary In summary, social conformity is a sort of social influence that leads to a reversal of behavior or belief to be able to fit in with a group. No social system is ideal in the feeling that it is extremely orderly and stable. Make all necessary changes if necessary. Differing perspectives and experiences have the capacity to meld together and make a more productive workplace. While individuals can help determine the modern workplace in a multitude of ways, it is crucial to bear in mind that all 3 levels of influence in organizational behavior are at play in every workplace. Such expectations can fluctuate from group to group. Employees with higher job satisfaction are more inclined to perform better for the business. Your own point of view should be argued on the grounds of factual material. In homogeneous groups, folks tend to address a limited pool of information. With your limited info, you are more inclined to move in the direction of opposing abortion rights instead of supporting them. Lies You've Been Told About Examples of Conformity Essay Topics In all instances the results were the exact same. The results of such social activity isn't chaos but instead a fair approximation of order. It has to really summarize and sum up all o f the work. Indistinct formulation of theses, which makes it hard to integrate them in the logical structure of the job. The outcome of the experiment were rather intriguing. These factors indicates that the outcome of the experiment proved not conclusive since they overlooked other variables as said above. Before the experiment being doneexpects were requested to predict the results. Therefore, experiments conducted in recent times can't yield the exact same results. With each unjust rule that's conformed to the members of society afford the men and women in charge an excessive amount of power which can be exceedingly dangerous. Lots of the reasons which people do not conform to societal expectations is due to the hierarchy and unfairness of society. Of course it's very good for society but not so perfect for the person to just mover through life without a lot of consideration. Our society isn't tolerant of the individual who chooses a lifestyle that isn't considered the norm. Then there are Cool-hunters', looking for the next huge thing teenagers wish to be part of. It also needs to be considered that social disorder does not absolutely mean chaos. As stated earlier, people conform for a number of reasons. Some of the folks even move and visit the other side of the street in order to prevent being near the guy.

Using World Mythology Papers to Learn Ancient Greek History

Using World Mythology Papers to Learn Ancient Greek HistoryWhen it comes to creating world mythology papers, there are many different kinds of questions you can ask yourself. How do you go about developing your topic? Do you ask an expert in the field or start with an outline that you use as a guide? Where should you start with your topic?You will want to find good subjects for a world mythology paper if you are trying to develop a report. For example, if you were preparing a report on Greek mythology, you would want to first find out what were the different types of myths in that culture. You can then decide which myths you want to investigate and how they fit into the larger structure of Greek mythology.Once you know what type of subject matter you want to work with, you will want to come up with a topic that you can explain in general terms. In most cases, a good topic will not be a specific type of myth or even a specific culture. Instead, a good topic for a world mythology paper will be something general enough to explain its importance within the cultural history of the area that you are working in.If this is a difficult topic to research, you can always hire someone to do it for you. However, you may be able to find some really good resources online. Of course, if you don't have the time or the expertise to hire someone to write your paper for you, you will want to do your research ahead of time so that you know what is going to be included in the final product.Of course, one of the first things you need to do is to determine what the entire topic of your paper will be about. This will give you a basis for deciding what kind of questions you should ask. Of course, if you are doing research, you will want to make sure that you include all of the information you need in order to get the most accurate portrayal of the subject. Otherwise, you will end up with a paper that has a lot of information that is either too general or just isn't the right details to understand.When you are trying to research topics for a world mythology paper, you will want to come up with a few good topics for a paper. After all, you are not going to run out of material to write about. After you decide on a topic, the next step is to take a look at what other papers on the same topic have done. You will be able to see if you are following in the footsteps of those who came before you.If you find some topics for a paper that seem too general, or that don't incorporate enough of what you plan to include in the paper, it may be time to start looking for another paper to add to your library. In most cases, you will be able to find new subjects that have not been included in the many papers available. Of course, this is not to say that you will have to ignore the ones that you find because you like them better than what is already out there.The key to choosing topics for the paper will be to find topics that you can relate to, understand, and research well enough t o learn more about the history and cultural background of ancient myths. Of course, you will want to take a good look at what has already been done and be sure that you don't spend too much time trying to match it up to your own particular taste. Just make sure that you understand what they have done and that you also have enough in-depth knowledge to find the different angles to put your own spin on the topic. Of course, if you have trouble finding topics for a paper, you may want to consider taking on the task yourself.

Read What an Old Pro Thinks About Managerial Accounting Research Paper Topics

Read What an Old Pro Thinks About Managerial Accounting Research Paper Topics For a cost model to work in a lean environment, it has to have the ability to show whether the expenses of waste have been reduced because of lean initiatives. You don't have to employ accountants as all you will need is one particular person to deal with the software and feed the necessary information into the computer system. Normally, firms want to know the degree of consumer satisfaction of the companyaaas product and here managerial research will be useful. Managerial accounting involves examining proposals, deciding if the merchandise or services are wanted, and finding the acceptable approach to fund the buy. The firm sets certain long-term objectives and objectives and selects the strategy to attain the exact same. For example, accounting is a fairly tough discipline. The function of chemistry in computerization. The significance of appropriate bookkeeping. In this column, you are going to learn effective methods to finish your accounting research paper and will locate the answers to the most frequent questions you will face during the writing process. In the event the thesis statement is done well, you will have the ability to earn a clear step-by-step outline of how you mean to go about writing your research paper. To approach the paper with at least anxiety, you should select a topic that you are feeling comfortable writing about, and one which you're confident you can grasp the appropriate scholarship on. When you have picked a topic and developed an idea a little, you have to generate a thesis statement and outline. It's well-known there are many sorts of assignments. It is not uncommon to write two, three or even four revisions at a moment. Accounting is a wide subject when it comes to scope. Following your revisions, write a last draft. The Truth About Managerial Accounting Research Paper Topics Try to experience all the books you have on it. It is possible to also utilize example term papers to provide extra insight on possible ideas. This list of one-of-a-kind research paper ideas will inspire you and provide you the direction to follow in your search to discover that one perfect topic. This list of 15 ideas for topics will provide you with a starting place to produce your very own unique and brilliant topic. The simplest approach to receive it is to apply to one of the many writing companies which sell research papers online. A completely free sample research proposal on tax evasion found in the web is quite a superior bit of writing assistance, since it's written by a specialist. If you like it is possible to look online and find one which you like. You are able to find sample accounting term papers and articles online to acquire insight on what you could write about. Choosing one of our suggested topics will let you start writing a thriving research paper. Students may pick these topics at no cost and cal also modifies them in accordance with the requirement of their research paper. When you choose a research topic, make certain it is one which you understand and have a firm grasp on. As a result, it's far better to be armed with some relevant and productive topics also. Marriage traditions in distinct cultures. The Fundamentals of Managerial Accounting Research Paper Topics Revealed For example, Payroll managing software aids in computerizing data and raising the pace of the operations. Luca Pacioli is occasionally called the father of accounting. Think of superior accounting resume as a system, which you might logically creates to be in a position to target a particular work and to get the center of the firm. So you should understand what should be better for you and the decision needs to be made wisely. In addition, GM has played a pivotal part in the international car industry for over 100 decades. Every business is centered on the provision of goods and services.

College Application Essay Samples Florida State University

College Application Essay Samples Florida State UniversityThere are plenty of college application essay samples available online, so it is imperative that you consider the following tips when deciding on the format that you are going to write your college essay. You do not have to be a genius to write this kind of essay and you do not have to be a pretentious ass either!The first tip that you need to remember is that, although the format that you will be using for your college application essay is not important at all, what is important is the content that you will be writing. That means that you can be as pretentious or as humble as you like! Just make sure that your essays are not filled with grammatical errors. That will certainly not help you get into the school and will definitely not help you win admission.Most college application essays are supposed to discuss what you want to achieve from college. So you should be really honest about what you are trying to achieve. Some stude nts are aspiring to become famous rock stars, others want to get a better job, and others simply want to gain admission to the school that they really want to attend. A good way to do this is to write a nice essay in the format that most of your friends will find acceptable.Do not be concerned if you cannot find many essay samples Florida State University in Florida has offered online, because there are plenty of them already. There are also many websites that offer free college application essay samples. The best part about these websites is that, instead of sitting at home sifting through hundreds of essays that you have never seen before, you will only have to select the ones that you like and put them in a folder.Now you can begin to write your college application essay. Keep in mind that you should keep in mind that it is supposed to be anobjective essay and not some kind of fluff piece. You should make sure that you present the facts that you want to tell about yourself, the s chool and the fact that you are interested in attending the college that you really want to attend. After you finish writing your essay, the website will not take long at all to give you feedback.Once you have written your college application essay, be sure to read it several times before submitting it to the school. It is true that many students get discouraged at the end of the application because of the length of time it takes to get through and the fact that there are a lot of important details that they did not even know about. Be sure to check out the application page a few times to make sure that the school has read it thoroughly.Although it might be a little harder to write your college application essay, it is not impossible. With a little help and a little effort, you will be able to write an impressive essay that will get you closer to getting accepted into the school that you really want to attend.